#ad fraud
#ad fraud

How Ad Tech Is Transforming Digital Advertising And Driving Impact

AdTech companies play a pivotal role in transforming the advertising sphere with automation and real-time optimization.

Understanding the capabilities of AdTech companies is crucial for success in the dynamic and ever-evolving industry. [ more ]

Forbes

How Ad Tech Is Transforming Digital Advertising And Driving Impact

AdTech companies play a pivotal role in transforming the advertising sphere with automation and real-time optimization.

Understanding the capabilities of AdTech companies is crucial for success in the dynamic and ever-evolving industry. [ more ]

moreadtech

Social Media Explorer

2 weeks ago

What's the Difference Between Ad Fraud vs Click Fraud? - Social Media Explorer

Over $600 billion spent on PPC ads in 2023. Ad and click fraud have similarities but are distinct. Ad fraud involves larger scale manipulation. [ more ]

Digiday

Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month

CTV ad fraud scheme costing $7.5 million monthly

CycloneBot mimics extended CTV viewing sessions [ more ]

Forbes

How Ad Tech Is Transforming Digital Advertising And Driving Impact

AdTech companies play a pivotal role in transforming the advertising sphere with automation and real-time optimization.

Understanding the capabilities of AdTech companies is crucial for success in the dynamic and ever-evolving industry. [ more ]

Iapp

IAB identifies issues with Google's Privacy Sandbox during testing

The Privacy Sandbox may have challenges supporting high-value advertising formats such as digital video.

IAB Tech Lab is concerned about brand safety and traditional ad fraud in the Privacy Sandbox. [ more ]

Iapp

IAB identifies issues with Google's Privacy Sandbox during testing

The Privacy Sandbox may have challenges supporting high-value advertising formats such as digital video.

IAB Tech Lab is concerned about brand safety and traditional ad fraud in the Privacy Sandbox. [ more ]

ReadWrite

3 weeks ago

Some UK and US government sites are 'sharing data with ad brokers'

At least 18 government websites in the U.K. and the U.S. are sending visitor information to multiple online advertising brokers. [ more ]

Exchangewire

New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth

CTV advertising lacks transparency and quality verification, leading to issues like ad placement visibility and brand suitability insights.

CTV ad fraud is rising, with one third of impressions wasted and a lack of fraud protection and ad view measurement among advertisers and publishers. [ more ]

Mashable

3 months ago

The majority of traffic from Elon Musk's X was fake during the Super Bowl, data suggests

Super Bowl 2024 broke records as the most-watched televised event in US history.

Data from cybersecurity firm CHEQ suggests that 75.85% of traffic from X (formerly known as Twitter) to advertising clients' websites during the Super Bowl weekend was fake. [ more ]

Forbes

How Ad Tech Is Transforming Digital Advertising And Driving Impact

AdTech companies play a pivotal role in transforming the advertising sphere with automation and real-time optimization.

Understanding the capabilities of AdTech companies is crucial for success in the dynamic and ever-evolving industry. [ more ]

Exchangewire

6 months ago

Butler/Till's Scott Ensign on Harnessing Curation for Quality-Driven Advertising

Curation can be an effective tool in ensuring ads appear near quality content, addressing concerns such as brand safety and ad fraud.

The decline of third-party cookies has made curation and identity more important in advertising, requiring the development of alternative approaches.

Curation and identity can help replace the signal loss from the deprecation of third-party cookies, ensuring effective audience targeting. [ more ]

Thedrum

1 month ago

Seedtag Achieves IAB Gold Standard 2.0 Certification

Seedtag achieved Gold Standard 2.0 Certification in sell-side support from IAB

Seedtag focuses on reducing ad fraud, improving user experience, and ensuring compliance with GDPR and ePrivacy laws [ more ]

The Drum

IAS harnesses AI to help advertisers avoid MFA sites

More than 20% of programmatic ad impressions from MFA sites.

IAS released technology to protect advertisers from MFA and ad clutter sites. [ more ]

ReadWrite

Privacy professionals

Email fraudsters deploy sophisticated tactics to dupe users

Sophisticated ad fraud campaign SubdoMailing exploits legitimate domains for scams and malvertising.

Campaign bypasses spam filters by hijacking reputable companies' subdomains and domains. [ more ]

Iapp